Archive - Great Product Launches

Anatomy of a product launch: Airbnb

How Airbnb introduced 50+ innovations to their audience in their Winter Release

Jun 29, 2023 •

Alan Cassinelli

October 2021

Anatomy of a product launch: Ray-Ban Stories

How Facebook and Ray-Ban partnered to launch a controversial new product.

Oct 6, 2021 •

Alan Cassinelli

September 2021

Anatomy of a product launch: Klaviyo

Creating a next-level product launch with an Apple-style keynote.

Sep 7, 2021 •

Alan Cassinelli

August 2021

Anatomy of a product launch: Box

How Box brought a new e-signature product to market with an enterprise approach.

Aug 30, 2021 •

Alan Cassinelli

Anatomy of a product launch: Webflow

How Webflow announced their new collaboration capabilities.

Aug 17, 2021 •

Alan Cassinelli

July 2021

Introducing this newsletter: Great Product Launches

Breakdowns of the best product launches and GTM strategies.

Jul 27, 2021 •

Alan Cassinelli

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